So, you’ve set up your WordPress funnel, expecting a flood of sales, but instead, you’re hearing crickets? Don’t worry, you’re not alone. In fact, according to a recent study, the average conversion rate of e-commerce sites is only 2.5-3%. But fear not, because we’re about to embark on a troubleshooting journey that will turn those crickets into cha-chings!
1. Audit Your Current WordPress Funnel Setup
First things first, let’s take a good, hard look at your current funnel setup. Sometimes, the issue is as simple as a misstep in the configuration of your WordPress funnel builder. Ensure every step of the funnel is optimised for user experience.
- Are your landing pages appealing?
- Is your call-to-action (CTA) as enticing as a double chocolate chip cookie?
Double-check these elements, because even a minor hiccup can send potential sales down the drain.
2. Analyze Your Audience and Their Behaviour
Understanding your audience is like having a map in a treasure hunt. Utilise tools like Google Analytics to delve into your audience’s behaviour. Are they bouncing off your page faster than a rubber ball? If yes, it might be time to reconsider your content. Tailoring your message to meet your audience’s specific needs can significantly increase engagement and, ultimately, conversions.
3. Optimise Your Landing Pages
The landing page is where the magic happens—or doesn’t. To ensure it does, your landing pages need to be as welcoming as a grandma’s hug. This means fast loading times, mobile optimization, and content that addresses your audience’s pain points. Remember, clarity is king. A confused visitor is a lost sale. So, keep your messaging clear and your design cleaner. Here is a quick checklist to help:
- Ensure mobile responsiveness
- Load time minimization
- Clear and compelling headlines
- Use High-quality Images
- Compelling and clear call-to-Action (CTA)
4. Refine Your Offers
If your offer isn’t converting, it might not be as irresistible as you think. It’s time to put on your chef’s hat and cook up something more tempting. Consider adding bonuses, creating scarcity (the good kind), or offering a money-back guarantee. Sometimes, all it takes is a little tweak to your offer to make it as appealing as a slice of pepperoni pizza on a Saturday night.
Want to get inspired? Here are a few popular strategies:
Free Plus Shipping Offers: A classic strategy where a product is offered for free, and the customer only pays for the shipping. This can be particularly effective for physical products like books.
First Year Discount and Then Regular Pricing: Offering a significant discount for the first year or initial period of service, after which regular pricing applies. This is common with subscription-based services like domain registration.
Bundled Products as a Tripwire: Combining several products into a single, discounted bundle as an introductory offer. This approach can significantly increase the perceived value and encourage purchases.
Premium Support: Upsell premium customer support or a dedicated helpdesk, ensuring users get expedited or personalized service.
Exclusive Memberships: Cross-sell a membership that offers exclusive benefits, discounts, or early access to new products.
Limited-Time Offers: Create a sense of urgency with time-sensitive deals on complementary products or upgrades.
One-Click Upsells: Implement a seamless one-click option to add upgrades or additional items without navigating away from the checkout page.
Free Shipping on Next Purchase: Incentivize higher spend or future purchases by offering free shipping on the next order when reaching a certain cart value.
5. Don’t ignore Mobile Optimization
In today’s digital era, a significant portion of web traffic comes from mobile devices. A non-mobile-friendly WordPress funnel can deter potential customers due to poor user experience, leading to missed opportunities for revenue. Ensure your WordPress funnels are optimised for mobile devices to cater to the vast mobile audience.
6. Embrace A/B Testing
Regular testing and adjustment of your WordPress funnel are integral to its performance. By not engaging in A/B testing, you’re likely missing out on potential optimizations that could drive improved results. Experiment with different elements of your funnel to identify what works best with your audience.
7. Don’t Overlook Existing Customers
Focusing solely on acquiring new customers while neglecting existing ones is a common pitfall. Existing customers are more likely to purchase again, so incorporating strategies for upselling or reselling to them can significantly increase your business revenue.
When selecting a funnel builder, it’s crucial to choose one that offers advanced segmentation capabilities, allowing for more precise targeting of your audience. SellKit is recommended for its sophisticated segmentation feature, enabling you to tailor your marketing efforts and reach people more accurately.
8. Too Many WordPress Funnel Steps
A WordPress funnel with too many steps can confuse and lose potential customers. Streamline your funnel to make it as easy as possible for customers to move from awareness to purchase without unnecessary distractions.
For a streamlined sales funnel, consider using a visual funnel builder. These tools make navigating complex funnels easier, ensuring a smoother, clutter-free path to building funnels.
9. Follow-Up or Fall Behind
Many leads may not be ready to convert immediately but could be persuaded over time. Effective follow-up strategies can nurture these leads closer to conversion, emphasising the importance of patience and persistence in your sales efforts.
10. Test, Test, and Test Again
Last but certainly not least, testing is the bread and butter of any successful WordPress funnel builder. Don’t be afraid to experiment with different elements of your funnel, from the headline to the CTA button colour. A/B testing can reveal insights that lead to breakthrough improvements. Remember, every audience is unique, so what works for others may not work for you. Keep testing until you find your sweet spot.
Conclusion
In the grand scheme of things, troubleshooting your WordPress funnel may seem daunting, but it’s all about taking it one step at a time. Implement these five steps, and you’ll be well on your way to increasing your sales and maybe even having a little fun along the way. After all, who said converting customers couldn’t be as enjoyable as binge-watching your favourite series?
